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You want to use BCM
and you want it to speak "Real Estate". Well, we've done the work so you
don't have to. You can store and view data in the way that makes sense
for your business. |
Business Contacts
have added fields to track real
estate-specific data about your contacts. New Views in
Outlook have been added so your data is organized the way a real estate professional would look at it. Dropdown lists have been
customized to show real estate related choices.
Opportunities in BCM are really Listings and Buyer's Agreements in pinpointReal
Estate - every new property is entered as an opportunity,
linked to the business contact so you can see the deals you've done for
someone all in one place.
pinpointReal
Estate installs three
different views of Opportunities to track your business - by Agent, by Agreement Type and by Sales Stage. You can see any or all the data that is meaningful to the way you do business.
You can also add as many
views as you'd like and call them whatever you want. We started the names of ours with
pinpoint RealEstate so you can see them easily. In fact, There is nothing "locked down"
by pinpoint Real Estate - you can change
any of these customizations whenever you desire.
pinpoint Marketing tool is the software written by us to manage drip
marketing campaigns and action plans. Now, it's built into pinpoint Real
Estate to help you increase your business
with Drip Marketing Plans and increase
your productivity with Action Plans.
Drip Marketing
Plans
These are defined as a series of emails, letters, or
postcards that you send to prospects or clients on a regular basis. We
use the term "drip marketing" to denote consistent messages that you send to
people to keep your name top of mind and build relationships. pinpoint
Marketing tool allows you to create these Plans, apply them to one contact or
a group, and then actually do the merge every day with just a few
clicks. It's easy to handle your marketing activities all at
once.
Action
Plans
We define these as a series of Tasks or Appointments
that can be scheduled all at once. A good example is The 17 Things That
Have to Happen After I Get A contract. In order to keep things from
falling through the cracks, you can use BCM and Outlook to schedule tasks and
meetings, starting from the Contract Date - and create plans using a Closing
Date and working backwards. After you define your Plan, you can apply it
to a contact with just a few clicks.
pinpoint Messages: 2007 Contact Warmers - our most popular
series of letters and emails already written for you. These 28 messages are
setup as plans in the marketing tool, ready for you to send out over the next
twelve months. These exclusive, professionally written messages are
themed around some tradiitional holidays and other "special" days, such as the
anniversaries of the PC and Windows. There's even some off-beat celebrations,
such as National Pack Rat Day and Procrastination Week.
The purpose of Contact Warmers is to help you warm up the contacts you
already have in your BCM database, to make it easier for you to turn
suspects into prospects.
pinpoint Messages Contact
Warmers - click here for samples
Note: We do
not have a trial version of pinpoint Real Estate,
but we do have a 30
Day Money Back Guarantee - no questions asked!
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